Type and Color

Fonts

Typography helps establish the tone of PCI’s brand expression. The system is built around two typefaces chosen to balance and complement each other. The consistent use of typography through established paragraph styles will help establish a singular voice and provide clarity in all brand communications.

Please note the brand fonts of Signifier and Neue Haas Grotesk must be licensed and therefore are primarily used by the Marketing department for more public-facing assets (PCI website, blog, social media, recruitment flyers, etc.). If you don’t have access to these brand fonts, please download the similar, free fonts Nimbus Sans L from FontLibrary and Spectral from Google Fonts.

Spectral is a text-rich, screen-first typeface made for long-form reading. The practical typeface mirrors Signifier nicely. Nimbus Sans L has similar metrics to Helvetica, the face from which Neue Haas is derived.

HEADER FONT:

The header typeface is Signifier, a modern serif designed by Kris Sowersby. Acknowledging the processes and tools of digital form-making, Sowersby worked consciously with the computer to recast the lead, antimony, and tin of the 17th century Fell Types into ones and zeros. Signifier emerged from this alchemy with Bézier curves and sharp vectors determined by machine logic and a Brutalist ethos.

Fonts In Use

The Signifier Light is to be used only for headlines and is not to be used as a part of a logo. This font is suitable for use in both print and web applications. Atyp Display Medium is used both in the logo and as body copy. It can also be used as an accent font in small caps format.

HEADER FONT:

WEIGHT: Light
LEADING: Auto
KERNING: Optical, Zero
ALIGNMENT: Left Align

BODY COPY:

WEIGHT: Roman 55
LEADING: Auto
KERNING: Optical, +5
ALIGNMENT: Left Align

Primary Color Palette

Please note that the brand color “Mint” is an RGB color with no exact Pantone match. For print products, the listed Pantone color will be the closest alternative.