Logo

    Prioritize use especially with new audiences.

    Primary Logo

    The primary logo is a combination of the Neue Haas Grotesk typeface with customization for the PCI letters. The typeface was selected for its timeless, modern aesthetic. The logo can be scaled down to all sizes without losing its strength or details, allowing for flexibility in print and digital spaces.

    Use with established audiences when space is limited or as an accent.

    Logo Mark

    The mark can be used to carry the brand throughout its numerous applications. The primary logo featuring the PCI name and tagline should be used when establishing the brand to new audiences. However, the mark will maintain continuity across supporting designs.

    use when the logo mark appears in another location on the same design.

    Logotype

    The logotype may be used when vertical space is limited or when the mark is being used on the same application in another area.

    use when the logo mark appears in another location on the same design.

    Logo Stacked

    The lockup may be used when vertical space is limited or when the mark is being used on the same application in another area.

    Prioritize use especially with new audiences.

    30 Year Logo

    For PCI’s 30th anniversary we created a special logo for use on specialty items and advertising.

    Correctly utilizing safe zone spacing protects the logo and its uses.

    Logo Construction & Safe Zone

    In order to maintain clear composition, the logo needs adequate breathing room when close to any other graphical elements.

    The space between each letter is 1.5x width with x being the grid width. Spacing between the “P” and “C” is only single width to create an illusion of equal spacing.

    Consistent branding with our partners and sponsors aligns us in our common goals.

    Sponsorships & Co-Branding

    In order to maintain clear composition, the logo needs adequate breathing room when close to any other graphical elements. The entire logo must be surrounded by twice the amount of space equal to the space between the “P” and “C” in PCI.